I love building great products, and the companies that form around them. The general areas where I find I can be helpful are:
- Ideation – turning an acorn of an idea into a realistic product.
- Product strategy – customer fit, value proposition testing, pricing.
- Development – initial technology architecture, hiring, engineer process best practice, engineer/team evaluation.
- Product process – engineering to product flow, roadmapping, PRDs, UI integration, sprint setup, OKR/KPI definition.
- Market strategy – market evaluation, competitor placement, ecosystem fit.
- Growth – customer acquisition channels, analytics tools, A/B testing.
- Scaling – process formation, operational scale.
If you’re interested in working with me or hearing more, drop me an email at martin.wells@gmail.com