I love building great products, and the companies that form around them. The general areas where I find I can be helpful are:

• Ideation – turning an acorn of an idea into a realistic product.
• Product strategy – customer fit, value proposition testing, pricing.
• Development – initial technology architecture, hiring, engineer process best practice, engineer/team evaluation.
• Product process – engineering to product flow, roadmapping, PRDs, UI integration, sprint setup, OKR/KPI definition.
• Market strategy – market evaluation, competitor placement, ecosystem fit.
• Growth – customer acquisition channels, analytics tools, A/B testing.
• Scaling – process formation, operational scale.

If you’re interested in working with me or hearing more, drop me an email at martin.wells@gmail.com